MARKETING FOR COMPLETELY CLEAN
BOOSTING LEAD GENERATION FOR COMPLETELY CLEAN
Client Overview
Completely Clean NY is a professional cleaning service based in Brooklyn, New York, specializing in eco-friendly, residential, and commercial cleaning. They offer a wide range of services, including deep cleaning, move-in/out cleans, and post-construction cleanup.
The company prioritizes green cleaning methods, using environmentally safe products to create healthier homes for clients and their pets.
Objective
The primary objective of this Google Ads campaign was to increase lead generation for Completely Clean NY by driving traffic to their website and encouraging form submissions for service inquiries.
Strategy
- Campaign Type: Search
- Target Audience: Homeowners and renters in the Brooklyn area, searching for cleaning services, eco-friendly options, and post-construction cleaning.
- Keywords: A mix of high-intent keywords such as “cleaning services Brooklyn,” “green cleaning New York,” and “post-construction cleaning Brooklyn.”
- Ad Creatives: Focused on highlighting Completely Clean NY’s eco-friendly services, trustworthiness, and professional service. The ads emphasized convenience and customer satisfaction, with a clear call-to-action to book online or submit a form for more details.
Challenge
One of the main challenges of the Completely Clean NY campaign was working with a limited budget of £304, which required precise targeting to ensure effective use of every pound. Competing in the highly competitive NYC market posed difficulties in keeping cost-per-click (CPC) low, as many larger cleaning services were also vying for high-intent keywords.
Additionally, the need to build audience trust for a smaller brand meant crafting ad copy that clearly emphasized the company’s unique green cleaning approach while balancing affordability. Despite these challenges, the campaign successfully delivered strong results through ongoing ad optimization and effective resource management.
Results
- Impressions: 2,200
- Clicks: 184
- Form Submissions: 130
- Total Cost: £304
- Conversion Rate: 70.65%
- Cost per Lead: £2.34
Year
Jan 2024 - Sep 2024
Client
Completely Clean
Services
Google Ads
Project
Google Ads Management
Project Summary
This Google Ads campaign aimed to increase lead generation for Completely Clean NY, an eco-friendly cleaning service in Brooklyn, New York. With a modest budget of £304, the campaign achieved 2,200 impressions, 184 clicks, and resulted in 130 form submissions, representing a conversion rate of 70.65%. The cost per lead was efficiently managed at £2.34.
Key challenges included competing in a crowded market, maintaining a low CPC, and building trust for a smaller, niche brand. However, by highlighting Completely Clean NY’s green cleaning services and focusing on targeted keyword strategies, the campaign generated a strong return on investment and successfully expanded the company’s customer base.
Conclusion
This Google Ads campaign successfully increased Completely Clean NY’s online visibility and lead generation at a low cost per lead, while highlighting the brand’s unique eco-friendly offerings. By optimizing the campaign’s targeting and messaging, we achieved a high conversion rate, helping the client build a strong customer base in the competitive New York cleaning services market.
