Mintu Ray

MARKETING FOR MIRAE PARIS

Star DRIVING SUSTAINABLE FASHION SUCCESS: HOW MIRAE PARIS GENERATED OVER €305K IN SALES WITH STRATEGIC FACEBOOK ADS

Client Overview

Mirae Paris is a luxury fashion brand committed to sustainability, blending Parisian elegance with modern designs. Focused on empowering women through eco-conscious fashion, the brand offers versatile, high-quality pieces crafted from sustainable materials.

Their mission is to create fashion that doesn’t compromise on style or ethics, catering to environmentally conscious consumers who seek both sophistication and responsibility in their clothing choices. Mirae Paris has gained recognition for its dedication to ethical production practices and timeless, chic designs.

Objective

The primary objective of the Facebook Ads campaign for Mirae Paris was to boost online sales, increase brand visibility, and engage a fashion-conscious audience. The goal was to efficiently reach potential customers with targeted, visually appealing ads that emphasized Mirae Paris’ core values of sustainable luxury fashion. This involved driving traffic to the website, encouraging link clicks, and ultimately converting those clicks into purchases, all while maintaining a cost-effective strategy for the brand.

Challenge

One of the primary challenges faced during the Facebook Ads campaign for Mirae Paris was effectively differentiating the brand in a saturated fashion market. Competing against numerous established luxury and sustainable brands required unique messaging and compelling visuals to capture attention.

Additionally, maintaining consistent engagement while optimizing ad spend posed a challenge, as it was essential to maximize conversions without overspending. Ensuring that the audience resonated with the brand’s sustainable ethos while also being enticed by the luxury aspect was crucial to the campaign’s success.

Strategy

  • Targeted Audience Segmentation: Focused on fashion-conscious, eco-friendly customers interested in sustainable clothing.
  • Dynamic Retargeting Ads: Used to re-engage visitors who showed interest but didn’t convert on the first visit.
  • Ad Creatives & Messaging: High-quality visuals and compelling copy that showcased Mirae Paris’ chic designs and commitment to sustainability.
  • Budget Optimization: Ensured cost-efficiency by closely monitoring performance and adjusting the campaign to focus on top-performing ads.
  • Seasonal Promotions: Leveraged fashion seasons and promotions to boost engagement and drive conversions during peak periods.

Results:

  1. Total Ad Spend: €21,961.18
  2. Purchases: 6,198
  3. Purchase Conversion Value: €305,544.78
  4. Link Clicks: 54,384
  5. Cost Per Link Click: €0.40
  6. Click-Through Rate (CTR): 0.78%

Year

2023 - 2024

Client

Mirae Paris

Services

Meta Ads

Project

Meta Ads Management

Project Summary

The Facebook Ads campaign for Mirae Paris aimed to boost sales and brand visibility while emphasizing sustainable luxury. Through targeted audience segmentation, dynamic retargeting, and compelling creatives, the campaign achieved a return on ad spend of over €305,000 from a €21,961 investment.

Despite challenges in a saturated market, the strategy effectively engaged consumers, converting 6,198 purchases with a cost per link click of €0.40. This project highlights the effectiveness of tailored digital marketing in driving significant results while aligning with brand values.

Conclusion

The campaign achieved a significant return on ad spend (ROAS), generating €305,544.78 in sales from a €21,961.18 investment, showcasing the effectiveness of well-targeted ads in the fashion sector. The cost per link click of €0.40 and the impressive purchase conversion rate highlight strong ad performance, making Mirae Paris a successful case for Facebook advertising.

 

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