ABOUT ME
I am a dedicated Digital Marketer with extensive expertise in Google Ads, Meta Ads, Web Analytics (GA4 & GTM), and Conversion Rate Optimization (CRO). I work for local & international clients. With a passion for driving results, I specialize in creating tailored marketing strategies that elevate brands and maximize ROI.
My journey in digital marketing began with a fascination for data-driven decision-making. I thrive on analyzing consumer behavior and leveraging insights to craft compelling campaigns that resonate with target audiences. Whether it’s optimizing ad performance on Google and Meta platforms or implementing advanced tracking systems with GA4 and GTM, I am committed to helping businesses succeed in a competitive digital landscape.
I believe that effective marketing is not just about attracting visitors but converting them into loyal customers. Through meticulous CRO techniques, I enhance user experiences and ensure that every interaction on your website contributes to your business goals.
My approach combines creativity with analytical thinking, allowing me to deliver campaigns that are not only innovative but also effective. I stay updated on the latest industry trends and best practices, ensuring that my clients receive the most relevant and impactful strategies.
Are you ready to elevate your digital presence and achieve your business goals? With my expertise in Google Ads, Meta Ads, Web Analytics, and Conversion Rate Optimization, I’m here to turn your vision into a successful reality. Let’s connect and explore how we can work together to unlock your brand’s full potential and drive real, measurable results!
EXPERIENCE
December 2022 - February 2023
Google & Meta Ads Expert
Golden Hippo
At Golden Hippo, I specialized in developing and optimizing Google and Meta ad campaigns to drive measurable results. My responsibilities included creating targeted strategies, conducting keyword research, and crafting compelling ad copy. I managed campaign budgets, monitored performance metrics, and utilized A/B testing to maximize ROI. By leveraging data-driven insights, I delivered innovative solutions that enhanced brand visibility and achieved key performance goals.
August 2022 - November 2022
Facebook Ad Specialist | Web Analyst
Uplift Marketing
As a Facebook Ad Specialist, I created and optimized targeted ad campaigns to boost engagement and conversions. I developed campaigns, conducted audience segmentation, and analyzed performance metrics using Facebook Ads Manager.
In my role as a Web Analyst, I utilized Google Analytics and Google Tag Manager to monitor website traffic and user behavior. By identifying trends and measuring campaign effectiveness, I provided actionable insights that enhanced marketing strategies and improved user experiences.
October 2021 - March 2022
Google Paid Search Specialist
Jenn Nguyen
In my role as a Google Paid Search Specialist, I focused on creating and optimizing search campaigns that drive qualified traffic and boost conversions. I conducted thorough keyword research, developed engaging ad copy, and applied effective bidding strategies to maximize ROI.
By utilizing Google Ads for performance monitoring, I analyzed campaign metrics to make data-driven adjustments. My commitment to continuous improvement and A/B testing enabled me to refine campaigns, ultimately enhancing client results and user engagement.
February 2021 - June 2021
Google PPC Specialist
Fashionphile
In my position as a PPC Specialist, I specialized in crafting targeted PPC campaigns that drove qualified leads. My responsibilities included developing keyword strategies, writing compelling ad copy, and performing ongoing analysis of campaign performance. My focus on A/B testing and optimization led to improved ad engagement and increased return on investment for my clients.
EDUCATION
2020 - 2021
Digital Marketing Professional Degree
Skilluper for Digital Skills
I earned my Digital Marketing Professional Degree from Skilluper for Digital Skills, a leading online platform focused on data-driven digital marketing education. This program provided me with in-depth expertise in areas like paid digital marketing, web analytics, conversion rate optimization, and digital marketing strategies. Through hands-on learning and expert-led courses, I developed practical skills that help drive measurable results for businesses in today’s digital economy.
2020-2023
Bachelor of Business Administration (BBA)
Bangladesh National University
I hold a Bachelor of Business Administration (BBA), which provided me with a strong foundation in business principles, management strategies, and entrepreneurship. This degree equipped me with skills in finance, marketing, human resources, and organizational behavior, preparing me to navigate diverse business environments and make strategic decisions.
SKILLS
90%
Google Ads
I specialize in managing Google Ads campaigns, optimizing search and display ads to drive traffic and conversions. With a strong focus on keyword research, bidding strategies, and performance analysis, I help businesses maximize their ROI through effective ad placements.
90%
Web Analytics
I excel in web analytics, using tools like Google Analytics to track user behavior and site performance. I transform data into actionable insights, helping businesses improve their online presence, increase conversions, and optimize user experience.
86%
Meta Ads (FB & IG)
I have extensive experience in creating and managing Meta Ads for Facebook and Instagram. My skills include audience targeting, A/B testing, and optimizing ad creatives to boost engagement, brand visibility, and sales through paid social media campaigns.
80%
Conversion Rate Optimization (CRO)
I specialize in CRO, using data-driven techniques to enhance the user journey and maximize conversions. Through A/B testing, user experience improvements, and optimization strategies, I help businesses turn more visitors into customers.